Microsites, or PURLS (Personalized URLs) are the ultimate way to engage your prospects on a highly personal, relevant level. By sending them to a customized web page that shows you value their opinion, you can interact with them on a one-on-one basis. You can track navigation, time spent on pages, survey results, and if you contact them within 30 minutes of their visit you stand a much better chance of having a fruitful conversation that can lead to a sale.

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