You track their navigation, collect answers, deliver on your offer and immediately follow up with personal contact while you are top of mind with them. The close rates for successful PURL implementation can exceed 60%.

As a bonus, you’ve gathered additional information to refine your profiling and create even more relevant, better targeted messages in the future.

A PURL campaign can measure your effectiveness at intriguing prospects, engaging them, and capturing them through split-testing, and the monitoring of open/read/click rates.

Check under "Benefits of E-mail" for more details.

Don't want to outsource this service but still want help to make it work harder for you? Visit our Section on  Assisted Marketing



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